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Abstract:
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This Business Research Project (BRP) dissertation report has been prepared as a part of the Master of Business and Management programme at the University of Waikato, New Zealand (NZ) (2016 - 2017 session). Chapter 1 predominantly explores the substance of the research. The Cambridge Chamber of Commerce (CCOC), New Zealand is a voluntary membership-based organisation. It supports the development of the local businesses situated in the Waipa region, NZ through networking, training and advocacy. Small and Medium Enterprises (SMEs) are at the foremost for the economic development in New Zealand and training is essential in the SMEs for bringing a competitive advantage. The research motivation examines the significant elements of challenges in the uptake of the training by the SMEs that are members of the CCOC. The study was also undertaken to recognise what future training contents and possible methods could be of use by the CCOC for a local business development.
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