Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective: A response to: Whiteman. 1999. 'Sustainability for the Planet: A Marketing Perspective'

Found at: https://hdl.handle.net/10535/2389
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Type:	Journal Article
Author:	Bromley, Peter
Journal:	Ecology and Society
Volume:	6
Page(s):
Date:	2002
URI:	https://hdl.handle.net/10535/2389
Sector:	Social Organization
Region:
Subject(s):	social change social behavior
Abstract:	"Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand."

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