Choice Theory and Linear Decision Modelling in a Firm

Found at: https://hdl.handle.net/10535/4071
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Type:	Working Paper
Author:	Rajagopal
Date:	2006
Agency:
Series:
URI:	https://hdl.handle.net/10535/4071
Sector:	Theory
Region:
Subject(s):	decision making--models economic behavior--models
Abstract:	"The model discussed in the paper analyzes how external factors like a change in consumer interests and competitiveness affect the relationship between customer satisfaction and profit in a firm. The model discussed in the paper in relation to customer choice under difference value determinants offer more general understanding of why consumers, although purchasing essentially similar products."

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