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PDF
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Type:
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Journal Article |
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Author:
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Sahaya Princy, P.; Hasan Banu, S. |
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Journal:
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Shanlax International Journal of Commerce |
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Volume:
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7 |
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Page(s):
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38-42 |
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Date:
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2019 |
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URI:
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https://hdl.handle.net/10535/10545
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Sector:
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General & Multiple Resources |
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Region:
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Middle East & South Asia |
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Subject(s):
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commerce
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Abstract:
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"Betel leaf agricultural market is characterized by high dominance of market intermediaries, non-availability of the storage facility, lack of market information, no proper organized market, high transportation cost. E-Marketing of agricultural products is an electronic trading portal for agricultural products through which many of the farmer’s problems can be solved. Using internet as a way of selling agricultural products is changing marketing channels in the agribusiness industry. This paper analysis the nature and importance of e-marketing of betel leaves in the study area."
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