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Choice Theory and Linear Decision Modelling in a Firm

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Type: Working Paper
Author: Rajagopal
Date: 2006
URI: https://hdl.handle.net/10535/4071
Sector: Theory
Subject(s): decision making--models
economic behavior--models
Abstract: "The model discussed in the paper analyzes how external factors like a change in consumer interests and competitiveness affect the relationship between customer satisfaction and profit in a firm. The model discussed in the paper in relation to customer choice under difference value determinants offer more general understanding of why consumers, although purchasing essentially similar products."

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