| dc.contributor.author |
Rajagopal |
en_US |
| dc.date.accessioned |
2009-07-31T15:12:24Z |
|
| dc.date.available |
2009-07-31T15:12:24Z |
|
| dc.date.issued |
2006 |
en_US |
| dc.date.submitted |
2007-01-19 |
en_US |
| dc.date.submitted |
2007-01-19 |
en_US |
| dc.identifier.uri |
https://hdl.handle.net/10535/4071 |
|
| dc.description.abstract |
"The model discussed in the paper analyzes how external factors like a change in consumer interests and competitiveness affect the relationship between customer satisfaction and profit in a firm. The model discussed in the paper in relation to customer choice under difference value determinants offer more general understanding of why consumers, although purchasing essentially similar products." |
en_US |
| dc.subject |
decision making--models |
en_US |
| dc.subject |
economic behavior--models |
en_US |
| dc.title |
Choice Theory and Linear Decision Modelling in a Firm |
en_US |
| dc.type |
Working Paper |
en_US |
| dc.subject.sector |
Theory |
en_US |
| dc.submitter.email |
rajagopal@itesm.mx |
en_US |