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Demand for Food Safety Attributes for Vegetables in Malaysia

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dc.contributor.author Abdul Hadi, Ahmad Hanis Izani
dc.contributor.author Selamat, Jinap
dc.contributor.author Shamsudin, Mad Nasir
dc.contributor.author Radam, Alias
dc.date.accessioned 2011-02-11T15:22:21Z
dc.date.available 2011-02-11T15:22:21Z
dc.date.issued 2010 en_US
dc.identifier.uri https://hdl.handle.net/10535/7037
dc.description.abstract "In a developing economy like Malaysia with rising per capita income, there have been changes in the consumer demand for food attributes such as safety, freshness, appearance and texture. This study investigated the demand for food safety attributes for vegetables. The results suggested that food safety attributes were ranked the highest for leafy and root vegetables, and ranked second behind freshness for fruit vegetables. Consumers were also willing to pay premium prices for the safety attributes. The findings would have positive implications for the agrifood industry if it responds effectively to translate into business opportunities to these changes." en_US
dc.language English en_US
dc.subject willingness to pay en_US
dc.subject vegetables en_US
dc.subject food supply en_US
dc.title Demand for Food Safety Attributes for Vegetables in Malaysia en_US
dc.type Journal Article en_US
dc.type.published published en_US
dc.type.methodology Case Study en_US
dc.coverage.region Middle East & South Asia en_US
dc.coverage.country Malaysia en_US
dc.subject.sector Agriculture en_US
dc.identifier.citationjournal Environment Asia en_US
dc.identifier.citationvolume 3 en_US
dc.identifier.citationpages 160-167 en_US

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