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Digital Future Initiative: Challenges and Opportunities for Public Service Media in the Digital Age

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Type: Conference Paper
Author: Barksdale, James; Hundt, Reed
Conference: Report of the Digital Future Initiative Panel
Location: Washington, DC
Conf. Date: December 15
Date: 2005
URI: http://hdl.handle.net/10535/7919
Sector: Social Organization
Region:
Subject(s): public service
Internet
mass media
education
Abstract: "This report the elaboration of a vision for the digital future of public service media is not a passive academic analysis of public broadcastings current situation. Rather, it is intended as a suggestion of how much more the public broadcasting system can and should do for this country if it is given adequate resources to take advantage of the possibilities of digital technology. Today, public broadcasting cannot make realistic plans at any level stations or network that are commensurate with the challenges andopportunities of the new digital era. The system is too dependent on thevagaries of year-to-year congressional appropriations. It is also too dependent on the vagaries of various drives for charitable contributions. Public service media needs new, substantial and sustainable resources to be sure it can not only keep the doors open, but also keep pace with the publics growing need for trusted, noncommercial media. "This report also represents a truly collaborative effort. Our distinguished colleagues on the DFI panel brought to this task a broad diversity of perspectives and experience, as well as a passion for public service media. We also deeply appreciate the detailed input the panel has received from local station leaders, national experts and others."

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