The Public's Trust in Non-Profit Organizations: The Role of Relationship Marketing and Management

dc.contributor.authorBryce, Herrington J.
dc.coverage.regionNorth Americaen_US
dc.date.accessioned2010-06-21T19:10:07Z
dc.date.available2010-06-21T19:10:07Z
dc.date.issued2007en_US
dc.description.abstract"Nonprofit scholars and managers generally recognize that nonprofits need the public's trust for legitimacy, for effectiveness, and for non-financial as well as financial support. Yet, a complete literature search uncovers no operational or managerial definition of the public's trust in these organizations. This article offers an operational guide in tabular form and a conceptualization of the 'public trust' that is applicable to nonprofit organizations, identifies the managerial actions that might impair that trust and indicates what relationship marketing theory says about restoring that trust once corrective action has been taken."en_US
dc.identifier.citationjournalCalifornia Management Reviewen_US
dc.identifier.citationmonthSummeren_US
dc.identifier.citationnumber4en_US
dc.identifier.citationpages112-131en_US
dc.identifier.citationvolume49en_US
dc.identifier.urihttps://hdl.handle.net/10535/5868
dc.languageEnglishen_US
dc.subjectmanagementen_US
dc.subjectnonprofit sectoren_US
dc.subjecttrusten_US
dc.subject.sectorSocial Organizationen_US
dc.titleThe Public's Trust in Non-Profit Organizations: The Role of Relationship Marketing and Managementen_US
dc.typeJournal Articleen_US
dc.type.methodologyQualitativeen_US
dc.type.publishedpublisheden_US

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