Sustainability for the Planet: A Marketing Perspective

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dc.contributor.authorWhiteman, Gailen_US
dc.date.accessioned2009-07-31T14:52:57Z
dc.date.available2009-07-31T14:52:57Z
dc.date.issued1999en_US
dc.date.submitted2008-10-07en_US
dc.date.submitted2008-10-07en_US
dc.description.abstract"This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion."en_US
dc.identifier.citationjournalEcology and Societyen_US
dc.identifier.citationmonthJuneen_US
dc.identifier.citationnumber1en_US
dc.identifier.citationvolume3en_US
dc.identifier.urihttps://hdl.handle.net/10535/2714
dc.subjectsustainabilityen_US
dc.subjectknowledgeen_US
dc.subject.sectorSocial Organizationen_US
dc.subject.sectorInformation & Knowledgeen_US
dc.subject.sectorGlobal Commonsen_US
dc.titleSustainability for the Planet: A Marketing Perspectiveen_US
dc.typeJournal Articleen_US
dc.type.publishedpublisheden_US

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