Social Marketing in Sanitation: More than Selling Toilets

Abstract

"Sanitation and hygiene is consistently, and justly, described as the orphan sector of development. Professionals working with sanitation lament the devastating effects that the lack of international attention and chronic under-funding in the sector has on the health, lives and development of the over 2.6 billion people who lack access to safe sanitation. Due to the supposed “unsightly” nature of the issue, many blame a subconscious but powerful taboo surrounding sanitation in the international community as a central cause of the slow and insufficient progress being made to address the global sanitation crisis."