Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective: A response to: Whiteman. 1999. 'Sustainability for the Planet: A Marketing Perspective'

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dc.contributor.authorBromley, Peteren_US
dc.date.accessioned2009-07-31T14:49:31Z
dc.date.available2009-07-31T14:49:31Z
dc.date.issued2002en_US
dc.date.submitted2008-09-02en_US
dc.date.submitted2008-09-02en_US
dc.description.abstract"Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand."en_US
dc.identifier.citationjournalEcology and Societyen_US
dc.identifier.citationmonthJuneen_US
dc.identifier.citationnumber1en_US
dc.identifier.citationvolume6en_US
dc.identifier.urihttps://hdl.handle.net/10535/2389
dc.subjectsocial changeen_US
dc.subjectsocial behavioren_US
dc.subject.sectorSocial Organizationen_US
dc.titleGetting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective: A response to: Whiteman. 1999. 'Sustainability for the Planet: A Marketing Perspective'en_US
dc.typeJournal Articleen_US
dc.type.publishedpublisheden_US

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