Sustainability for the Planet: A Marketing Perspective

Found at: https://hdl.handle.net/10535/2714
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Type:	Journal Article
Author:	Whiteman, Gail
Journal:	Ecology and Society
Volume:	3
Page(s):
Date:	1999
URI:	https://hdl.handle.net/10535/2714
Sector:	Social Organization Information & Knowledge Global Commons
Region:
Subject(s):	sustainability knowledge
Abstract:	"This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion."

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