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Enhancing Tourism through Viticulture Enterprises in Douro Region: The Inov@Douro Model

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Type: Journal Article
Author: Campos Rompante da Cunha, Carlos Filipe; Soares Peres Correia, Emanuel; Pereira Morais dos Santos, Raul Manuel; Cabral dos Santos Reis, Manuel José
Journal: Communications of the IBIMA
Volume: 2010
Date: 2010
URI: https://hdl.handle.net/10535/6368
Sector: Agriculture
New Commons
Subject(s): tourism
Abstract: "This paper describes a business and technological model proposal, known as Inov@Douro, intended to support and to promote competitive and sustained precision agriculture practices in the Portuguese Douro Region. Our approach is based on a distributed cooperative network, tailored to meet the specific needs of viticulture enterprises which also explore tourism as a valuable national and international business source. We present the Inov@Douro model from the knowledge generation point-of-view, intended to support the multidisciplinary concept of a cooperation approach among regional partners. This model aims to represent a new working style for this unique region. As a guideline to attain the implementation of such a model, information technology and infrastructures tools are discussed in order to promote precision agriculture practices while giving valuable and dynamic tourist information to the general public."

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