Image Database Export Citations


Identifying Opinion Leaders Using Social Network Analysis: A Study in an Egyptian Village

Show simple item record

dc.contributor.author Abdel-Ghany, Mohamed
dc.date.accessioned 2012-05-18T18:52:30Z
dc.date.available 2012-05-18T18:52:30Z
dc.date.issued 2012 en_US
dc.identifier.uri https://hdl.handle.net/10535/7942
dc.description.abstract "This research used four approaches to identify opinion leaders in two networks in an Egyptian Village. One approach was used for identifying single opinion leaders (network centrality measures), and three approaches were used to identify sets of key players (group centrality, network efficiency, KPP-Pos and KPP-Neg). Social network analysis software (UCINET 6) was used for individual and group centrality measures. The study used the key player software to identify sets of key players under KPP-Pos and KPP-Neg. The study identified different opinion leaders using the four different techniques. This research gives an opportunity for further work on a comprehensive approach to identify key players in social networks to overcome the problem of identifying different leaders by different techniques without an absolute answer for the question concerning which technique will capture the best leaders." en_US
dc.language English en_US
dc.subject networks en_US
dc.subject centralization en_US
dc.subject efficiency en_US
dc.subject.classification Economy en_US
dc.title Identifying Opinion Leaders Using Social Network Analysis: A Study in an Egyptian Village en_US
dc.type Journal Article en_US
dc.type.published published en_US
dc.type.methodology Experimental en_US
dc.publisher.workingpaperseries Russia, Orel City, http://www.rjoas.com en_US
dc.coverage.region Africa en_US
dc.coverage.country Egypt en_US
dc.subject.sector Agriculture en_US
dc.identifier.citationjournal Russian Journal of Agricultural and Socio-Economic Sciences en_US
dc.identifier.citationvolume 4 en_US
dc.identifier.citationpages 12-19 en_US
dc.identifier.citationnumber 4 en_US
dc.identifier.citationmonth April en_US

Files in this item

Files Size Format View xmlui.dri2xhtml.METS-1.0.item-files-description
i004_article_2012_02.pdf 490.5Kb PDF View/Open http://www.rjoas.com/issue-2012-04/i004_article_2012_02.pdf

This item appears in the following document type(s)

Show simple item record